BUSINESS BENEFITS OF A GOOD SALES TRACKING SYSTEM
South India’s largest textile market is thriving as a textile hub by looking at business from a new perspective. The sale of space ownership was their biggest challenge. Nevertheless, the lack of a sales tracking system, leadership training for the sales team, effective communication & building relationships with clients were keeping them from achieving their turnover target.
The Challenges
Our interviews with management and sales executives revealed that they adhered to traditional sales methods and lacked vision and targets. To transform and standardize the sales process, functionality, roles and responsibilities of team members and individuals – Excite Consultancy designed a complete sales structure and a training program and created standard operating procedures, suggested CRM processes, prepared a sheet of contents for sales heads, executives to review and conducted daily & regular weekly meetings with their executives to keep track of every step and process.
The Implementation
An essential component of a sales system which aims to convert leads into sales is tracking and health checking the processing system. The focus was on developing their ability to communicate their value propositions and services.
The Result
As a result, EXCITE Consultancy-growth partner helped the management secure 470 out of 550 sales units within 13 months during the pandemic.
Also, the company’s leaders and sales methods were satisfactory to the employees. Peers felt that they shared a good relationship with the employees. South India’s Largest Textile employees had complete confidence in space selling and believed that the management was helping them in their career growth.
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