WHAT DO YOU EXPECT YOUR ORGANIZATION TO HAVE ACHIEVED IN THE NEXT 5 YEARS?
An Introduction
A pharmaceutical company established in 2000, based in Qatar, had good potential and future growth, but the company was experiencing a sluggish progression.
Identifying the problem
The company was in a phase of aggressive expansion and growth but lacked systems & processes to overcome the pressure/limitations present throughout its operational ends.
Incorporating interventions
As the saying goes, “A stitch in time saves nine”. The company was then taken into the hands of EXCITE Consultancy. We intervened in the areas of Systems and Procedures & Organizational Development. The first and foremost challenge we faced was the ‘Goal & Role’ conflict. It was identified that the stumbling block was a lack of clarity in the goal or vision.
On further discussions with the Management, it was found that the involvement of MD in all the processes starting from petty cash to Product development, was gradually diminished, causing further dwindling of clarity in the subsequent roles down the operational chain. To address this, role clarity was imparted to all staff members. In addition, organizational hierarchy, work timings, breaks, leave procedures, etc., were also optimized.
We then shifted the focus towards organizational development, understanding the Qatari law and Management’s perception. We improved the HR manual / Policy for them. Intending to enhance industrial relations, we gradually developed a model to recognize and motivate employees by resolving their grievances by introducing monetary and non-monetary motivations. Various tools were developed to monitor the performance of the employees. Regular Meetings were conducted, and a schedule was framed for performance review, meetings, etc.
There were frequent market visits and analyses to identify the movement of their pharma products in the market in relation to the competition. Concurrently, market research was conducted to determine the pain points. A SWOT analysis was performed on both the development and the competitor product. Sales strategies were developed and implemented based on market analysis. Salespeople were trained regularly in accordance with market conditions.
The Learning and Development Center was established in terms of employee development programs. Training programs for all staff members and Management development programs for mid-level management executives were conducted.
Achieved results
The company experienced extraordinary growth in all areas, with much higher profitability.
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